RAN
 
Global Brand & Creative Director
Brand Strategy
Brand Experience
Culture & Growth
Creative Leadership


                                             
 Global Brand & Creative Director with 20+ years of experience leading brand transformation across finance, retail, technology, digital platforms, and cultural industries. Passionate about building distinctive brand experiences, scalable brand systems, and meaningful connections between strategy, culture, and business through creative leadership and cross-cultural collaboration.

Available for Brand Strategy, Rebranding & Global Creative Projects.

LINE SEEDGlobal Brand System & Typeface
LINE CharacterCharacter Brand System
LINE × Yahoo Enterprise Brand Integration
ZE Entertainment New Brand Development
Tech-VerseTechnology Brand Experience
LINE Platform Service Brand Experience
LINE Events Corporate Brand Experience
LINE Creative Culture Creative Culture & Employer Branding
Cheil Worldwide Enterprise Rebranding
PyeongChang Olympic Official Brand Identity
Leeum Museum Museum Brand Experience
NoBrand Brand Identity Development
8 Seconds Brand Identity Renewal
Samsung Product Brand Experience
Samsung Global Exhibition Experience
HERA Brand Strategy & Identity
Amore Pacific Multi-brand Identity System
Shinhan Bank Enterprise Brand Renewal
Shinhan Bank Character Brand System  
HyundaiCard Lifestyle Brand Experience
HyundaiCard Brand Transformation with IDEO















SHINHAN BANK
Brand Character System
03


Creative Direction
Character Strategy
Project Leadership

Led the development of a character-driven brand system that redefined how customers emotionally engage with a financial brand. Built a scalable character ecosystem across 2D, 3D, motion, and storytelling, establishing one of Korea's earliest integrated character branding systems for the banking industry.















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+82.10. 4631.3261
Email  rany3261@gmail.com